When you buy app downloads, and paid app promotion in general, there are two options to choose: incent or non-incent.
[b][ul]
[li]Incent App Downloads[/li][/ul]
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With incent install campaigns, the user will get rewarded for any interaction with your ad. This leads to much better visibility due to higher ranking positions and eventually to an increase of organic traffic. But there is also a downside: the effects are rather short-lived and permanent usage of your app can’t be guaranteed. Furthermore, Google and Apple use various criteria besides the amount of installs to determine your ranking in the App Store and Play Store.
[b]Non-Incent App Downloads
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In comparison, non-incent install campaigns don’t reward the user for interacting with your app. Users show real interest in getting active which can be more beneficial for the advertiser in the long run. Simply because the chances of further engagement increase by far. But make sure the rate of loyal users towards installs is higher when buying non-incent app installs as opposed to incent installs. This campaign type can be leveraged by banners.
Before you decide on your campaign, beware that higher retention rate alone won’t make any advertising material more favorable. You have to analyse retention rate in comparison to cost per paid install. The table below clarifies this kind of calculation.
Buying Incent or Non-Incent App Installs?
In general, there is no clear answer to this question. Every developer has to decide how to buy app downloads which depends on different aspects like:
[ul]
[li]Your Marketing Goals[/li][/ul]
– Do you want to boost your app’s ranking while users might not keep it for long? Or do you prefer to generate potential long-term users who show real interest in your app?
[ul]
[li]Your Time[/li][/ul]
– With non-incent install campaigns, it can take quite some time before seeing any positive differences in your app’s ranking.
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[li]Your Budget[/li][/ul]
– How much money can you spend? Often, incent install campaigns are much more cost-effective than non-incent campaigns.
With sufficient budget, combining these two campaigns might be the best optionfor you to buy app downloads. Initially, you can enhance your app’s ranking to generate organic traffic directly after its launch. At the same time, you are able to reach lasting, interested customers which improves your retention rate and long-term ranking.