I made a fairly sophisticated and feature-filled (clock) live wallpaper, and I’ve been averaging roughly 200-400 installs/day.
I noticed several of my competitors, other clock live wallpapers, have over 1M downloads, which they could only have gotten with a far higher amount of installs/day…
Are my install numbers relatively low? or has the lwp market just softened in recent times and my installs are on-par with the average?
Is it even a realistic objective to want 1k+ installs/day (or even more :)!) for such an app?
Thank you!
PS: I have a free and PRO version of the live wallpaper listed in the play store; here is a link to the free version: http://goo.gl/9WPv8J
Strange story. I did some keyword research and just published the wallpaper for fun without thinking about monetizing it some day. Downloads started slowly, I had 1 to 5max installs/day. Then around christmas downloads started increasing to 15, going to 30 in another 2 weeks. Highest DL rate was like 2 weeks ago, when I reached 150/day.
I haven’t done ANY marketing. (Only shared the app with like 5 friends to get some 5* ratings in the first week of publishing).
I haven’t even posted a link to my app on any forum, except in my previous post here, but it is the first time lol
I’m not sure if I will keep the current downloadrate for the next months because I have no long time experience.
Ohh so your apps have been on gogole play for quit a long time compare to mine.
I think I’m too much in a hurry.
After a month, our arcade game isn’t getting much download (like 5-10 a day) and we did a lot of marketing. But our educationnal game is gettign between 50-75 dowloads a day without any effort. But it has been on google for 6 month.
I actually did a little bit of advertising in the beginning. and upon release of a critical update (where I changed the engine from canvas based to openGL es based).
The first wave of advertising was for roughly 2-3$/day for about a month
The second time around, I spent 0-10$/day for about another month (averaging ~5$/day for the period).
I never exceeded what I made in ad revenue in one day, with any sales coming in as pure profit.
I’m tempted to reinvest in a similar ad campaign, but feel it is too risky at the moment, given my average rpm has dipped to an all-time low of $0.35 (from ~$1.00)
PS: I used a CPC based adMob campaign for all my advertising needs.
I also seem to have gone through some non-“ad related” jumps in installs/day (October for instance, where I went from 30-40/day to ~200 average (and even all the way up to 570)).
But you can also clearly see a direct correlation between the November ad campaign and November installs/day.
