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Some other effective ways to promote app:

Tips on promoting app on forums:

  1. Post your app link on relevant forums;
  2. Advertize your app on forums;
    3.Contact forum administrators to promote your app.

Social Media Marketing
Social networking sites are the best tools you have to promote your brand. Whether it’s Facebook and Twitter or LinkedIn and Pinterest, you have established communities at your fingertips to promote to.

Offline promotion
You can ask your friends and families to help you spread your app in their relationship circle. Also, participate in relevant activities, and make full use of it to build partnerships.

Cross promotion
Once you published your app in Store, you can market it with cross promotion with other apps by installs and reviews exchange.You may try some Cross-promotion networks (CPN), Facebook group or exchange forums.

Collaborate with others
Most people like to follow others and be influenced by the words of some celebrities or well-known business people. Collaborate with these people can promote your app efficiently. These people may include influential bloggers, newspaper journalists, professional tech writers in social network like Facebook or Twitter.

Create a Dedicated Website
Online reputation will make people want to download your app - or not, as the case may be. A website is a great way to build your reputation, and by extension, promote your app. It’s the central hub where people can find out more about you and your work, whether it becomes a personal or business site.

app store optimization
App Store Optimization (ASO) is the SEO of the App world, and a key part of mobile app marketing. The more you can do to optimize your App store listing page, the better your App will rank in the App stores – making it easier for potential users to discover you. It’s one of the most effictive way to promote your app. If you know little about aso, you can consult aso companies, like ASOtop1, which provide proffesional app store optimization services, economical but efficient.

Email Marketing
Email marketing doesn’t mean investing in expensive email marketing services. All you have to do is create lists of potential clients and reach out to them with your app. You can collect your potential users’ email addresses on the internet.

Submit App for Reviews
Another strategy to promote your app is to add it to as many app review sites as possible. The more reviews you have off your app store page, the more backlinks you will have. This will further help in boosting your app’s rankings in both search engine results and app store search results.

Look for articles online which are related to your niche. Comment on these articles and blog posts to interact with the authors and other people with similar interests. Be sure to look for sites with large volume of traffic.

International Market
With a few simple changes, several apps can be marketed on an international level, extensively expanding your reach. Changing trends in diverse markets can affect your app’s reputation.

Hope those methods are useful to you.