I have made my first app e few months ago and I am using admob.
these are my results so far in last 4 months
top banner (always on):
impressions: 53 000 / clicks: 176 / income: 14€
interstitial (recently updated is being shown every 5 minutes, before was shown just onece per user):
impressions: 800 / clicks: 34 / income: 13,60€
but 2 clicks earned almost 10€ from those 13,60€
fillrate is close to 100%, users are from all over the world
after a few slow months my downloads are finally going up so I hope numbers will keep increasing
what do you think about my numbers? OK / good / terrible?
It seems OK. Share your rpm instead, that’s the benchmark for ads performance. Although we can count from your data, but don’t think anyone interested to count and advice you.
hmmm, I did check admob policy and I think you may be right.
at first I decided that I dont want to have too many adds so I set them to appear after 5 minutes of playing just after player succesfully finishes a riddle. I did not realise that it can be seen as too intrusive.
I changed interstitial placement so that they will only show in “choose lvl” menu and not during actual gameplay