Knowing how to promote app in app stores is more and more important for developers. However, it’s not easy to run an app successfully. Not only for the design and code, but the marketing job, it’s not easy neither. Therefore, in this post, I listed some useful guides on how to promote app in app stores.
Preparation for promoting app in app stores:
learn about your app: Before promote your app, you have to know your app’s function, goal,etc. Because you can find the targeted audiences and right direction of your app easily during this process.
Creating a landing page:When potential users see your app or the advertisements of it, they need to a page where they can know details about your app. Therefore, before promoting your app, you need to create a landing page for it. Creating a landing page is also one of the things developers need to do before launching an app. You can also put a video or text description for your app to make your target users know your app well. This could invert them to your real users.
If an app has top ranking, high rating, positive reviews, and millions of downloads, millions of users, it is a successful app. Also, it is well promoted. If you want to promote app in app stores successfully and get all the labels for your app, you need to do ASO work.
ASO is the abbreviation of app store optimization, which is a process of optimizing your app to make it more visible and discoverable in app stores so that users are more likely to choose it from millions of other apps.
why is the ASO important?
In fact, searching in app store is the main traffic sources, 73% app installs is from searching app in app store. With the other channels of installing app become increasingly weak, app store optimization plays an important part.
The ways of app store optimization:
(1) icon and title: you must design an appealing and attractive icon and title of your app, and you can add the keywords to title, which can improve the search ranking of your keywords and make your app looks more professional.
(2) description: the description mainly introduces your app, including the function, the goal and the websites, etc. You can also add the keywords in your description.
(3) screenshots: a good app must have the high quality screenshots, which asks you to create appealing and compelling screenshots. Also, you can add some screenshots of reviews and contest about your app, which shows the real information and experience from the users of your app.
(5) ratings and reviews: 4/5 stars ratings and positive reviews are the important references to users. To increase the installs of your app, you can incentivize users to leave feedback. Of course, if you have enough budget, you can buy some ratings and reviews from a reliable reviews service provider.
(6) keywords research:keywords serve as the decisive part of app store optimization. With the limit of characters, finding the appropriate keywords of your app is very important. In this part, you can analyze the keywords of your competitors, creating the relevant, competitive and localized keywords to improve the search ranking of keywords. Indeed,buying keywords search installs is also a good way to help you optimize your keywords if you have enough budget.
APP store optimization is a tough task and a continuous process, wish these methods will help you promote your app successfully.