Today I saw 139.36 eCPM of my Splash ad at StartApp. How many of you are seeing this?
Its ok dear. For 11 impressions if u get 1-2 installs, they boost the ecpm to give you that $1-2 from CPI earnings.
Every network does like that be it applovin, chartboost, appnext etc.
IF you new and little impressions they have high ecpm at start.
Then come to $0.5-$2 for ecerybody
Donβt worry. It will reduce very soon
Just bug
Thats just because the low impressions, when they start to rise the eCPM will fall. Its because you got a couple of clicks with a few impressions.
not realy
Formula for eCPM
(1000/total impression) * revenue = eCPM
(1000/11) * 1.53 = 136.**
the report of eCPM is not very effective with small impression.