Just received an email from startapp with 50% revenue bonus above a per-decided target. Only 8 days left in February and they want to send more traffic to them by updating your apps and then they take the advantage of that because many developers won’t fall back to other ad networks (time/effort constraint).
Going by the current average earning of mine, I will get $10 bonus from them.
I think its a good approach overall. If you have significant traffic with them you could bump things up and get a good sized reward for doing so.
StartApp do well in many countries, so its not like you’d be getting a bad deal thereafter, unless you fill-rates don’t add up with them for whatever reason.
You should be glad that they go so far as to set individual targets per developer, instead of flat rate bonuses that many developers can’t reach in time like other networks tend to do a lot.
I’ve been using startapp for a long time and that’s the first occurrence they dropped the ball - either do it right or don’t do it at all. plus the “goal” they set for me is so unrealistic it’s a waste of time to even register for this.
i think the real joke is how far my startapp earnings bounce from day to day with the same traffic (within 2%). One day $30 on a few apps the next $0.72. Seriously it happened in feb and jan multiple times.
I just clicked that opt-in button and taken to a page with browser title “SDK 2.2 Update - $25 Promotion Registration”.
So anyone will get maximum $25 in any case. Its very calculated move to promote the new SDK.
the $25 promotion was emailed a week or two earlier ($25 reward if we update sdk to new version)… this seems to be a different promotion, aiming to get a bigger % of our traffic, in case we have it but send elsewhere
Startapp is really horrible these days. They were only good during the holiday period and then their eCPM went down like crazy. A new app of mine has 5000 impressions and 0 eCPM, WTF? Most of the traffic is from non-english countries so i believe their inventory in these countries is either horrible or no one is interested in their crappy apps they are promoting.
Either way, I think i wont bother with startapp in future.
I have no idea if their system is working correctly or not. Its been a steady march toward absolute zero for the last almost 2 months. My impressions has actually gone up nearly 30% when i run a report for 2014. But my earnings keep going down. It was like a light switch in january where it just dropped big time. so i know its not the apps its the ads from the network.
I mean hell i was pressing up into the high $11 ecpm til december. Now i am down to $0.52 ecpm. Downloads still going up per day in total, 42% to 46% uninstall rate over 90 days. Some apps have 500k active downloads.