Startapp average numbers

So, I’ve been trying Startapp for a week with a new app.
My average earning per SDK install is $0.006… way lower than the $0.018 stated in their website.
Installs displayed on startapp’s stats are only 50% compared to developers console stats (50% conversion rate/opt-ins?).

I suppose most of my users must be “returning” and “non-US”, so I’m wondering… If you’re using Startapp’s SDK, do you find these numbers normal?
Is the android market already saturated for startapp? or maybe it is just my app’s content/niche?

Would love to hear some opinions from other devs on this subject. Thanks!

Well the numbers are quite OK, though mine are a bit better.

Lately i’ve seen EULA acceptance rate around 60% to 70% percent. My RPMD (as they call it) is ~$12, so ~ 1.2 cent per download on average. Though ~45% of downloads originates from US.

Maybe you have less US installs?

I’d be happy with a RPMD of about $12, but I’m getting only $6, and according to my developer console 40% of my installs are from the US.
I’ll try to integrate the SDK on a totaly different app and see what I get, maybe there are too many devs using startapp on the same category. Thanks for your response!

I have noticed my RPMD varies A TON from app to app. I have MANY apps active and am getting $15.6 RPM across a 7 day span (50% US installs). I think the issue your having is totally dependent on the app that you have. For whatever reason a lot of users downloading your app have downloaded StartApp before. Add their SDK to another app and you will likely see how big the differences can be.

I have not used StartApp - though we’ve had some discussions about it on this board.

While StartApp has it’s advantages, there are some limitations:

  • you cannot charge a variable amount it’s either/or
  • once their stuff is installed on a phone, there is little incremental utility for StartApp

The second issue suggests problems with saturation - which because of the “success” of StartApp seems to have happened earlier than expected.

These days if you download 10 apps - one of them may have StartApp - this attests to the phenomenal success/adoption by developers (because the model promises payment for total installs - though even there it could be argued that it may rely a bit too much on mistaken clicking of “Accept” in the StartApp EULA).

However, this also means it’s utility maybe reducing for developers.

Since my search for apps ROUTINELY turns up apps using StartApp - I would guess that StartApp is probably very near saturation already.

This was a problem with StartApp from the start - what would happen when an app like Angry Birds uses it - it will essentially SATURATE the market in a couple of months (because everyone will try Angry Birds, though they may not keep it on the phone).

In addition there is a second problem - as the RPMD starts dropping (as it has to because additional installs give no advantage to StartApp) there is going to be a point where StartApp will pay less than competing solutions - eventually the equilibrium situation would be where StartApp is paying developers mostly for replacing earlier developers’ already installed StartApp. Even this is a courtesy on the part of StartApp - they do not have to do this, but they had to do something like that to keep their model “attractive” to users.

In effect new developers are not giving ANY value to StartApp (since StartApp is already installed “everywhere”) - it is only StartApp paying off those developers with a lower price to keep a semblance of workability (basically StartApp sharing any continuing revenue from bookmarks and home screen shortcuts in order to keep developer interest so they keep deploying StartApp - which compensates for old users removing StartApp from their phones) - but just “trying” the app will have installed StartApp (there will be some percentage ofusers though who will remove StartApp manually).

So in a saturated market, the model starts becoming a bit screwy.

What happens if Angry Birds were to include StartApp - it would wind up on almost all phones - then where would additional developers rolling out StartApp be ?

Regarding the “infection rate” for StartApp, you have to include the factor that certain apps are more “infectious” i.e. Angry Birds if it were to use StartApp would SATURATE the market within a couple of months.

So you can see it is not a long-term viable model in that sense. StartApp’s utility/business model seems to work well for developers while they are not saturated. Once they are saturated it still benefits StartApp, but it’s utility goes down for developers.

This is why monetization for Android is still not being addressed - there still needs to be a micro-payment solution.

Getting pushed around by an ad network? Let your voice be heard! - (Coming soon!)

In your blog you mention using Leadbolt HTML banner ads via MoPub - is that also possible with Admob ?
Using MoPub to Serve LeadBolt Banner Ads
Posted on: 01/09/2013

How does Leadbolt banner ad eCPM fare vs. Admob eCPM ?


That’s all I needed to know.

They pay well, they pay on time. And you can put both airpush/leadbolt/whatever on top of startapp to get even more out of it.
It’s pretty damn good for me.

What conversion rate - close to 80% ?

And RPMD - is it close to the advertised $12 RPMD ? (i.e. $0.012 per StartApp home screen etc. install).

Also are you seeing any complaints from users ?
Has the rate been declining over couple of weeks ?

For me the Rpdm is as promised ~13$ (most of my users are from the us).

I did get one saying he couldnt get past the EULA screen.

Only been with them a week, but the only app I have with them is averaging $10.60 RPDM, which is adequate since most of my users are outside the U.S.

i have 2 apps with their SDK

mostly users from USA