Self-Promotion Methods of Apps

For indie app developers, app marketing is not an easy thing. The competition is fierce. Yes, you can cooperate with app marketing agencies, but it will cost you too much. The most cost effective way is promoting app by yourself. Here are some effective ways for you, which can conduct by yourself.

Keywords Research
Because most people discover new apps by browsing or searching on the app stores, and most of the just browsing the top 10 apps; then the higher your app ranks, the more downloads your app will get. The keywords play an important role in the app store ranking algorithm, then the keywords research is very important. You should take relevance, competition and traffic into consideration when u choosing keywords. With app keyword tools,such as app annie, search man, you can analyze the 3 factors. The relevance is the basic requirement, the trick here is balance the competition and traffic. After getting the right keywords, you should place the most important ones in app title, descritpions to increase your app ranking. By adding keywords in the app title, your app ranking will be improved by 10.3%. Besides, you can also buy app installs to increase your app ranking, which can boost app ranking in hours.

Apply for app awards
There are tons of organizations that give prizes to new, innovative apps for their functionality, design, and so on. I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads.There are many app awards sites, such as Appy Awards, Best App Ever Awards, AppCircus competition, Apple Design Awards, Appsters Awards,etc.

Social Media
Social media marketing is inarguably the most effective and economic strategy for app developers to publicize their app and make it viral.App developers can make use of social media sites like Facebook, Instagram, Twitter, etc. to promote their app. Tips on promote app with social media:
[ul]
[li]Create Value Based And User Generated Content[/li][li]Humanize Your Content With Social Media[/li][li]Reward Users for Social Shares[/li][li]Encourage Users To Share Your App Content[/li][li]Images Are Worth A Thousand Words[/li][li]Work With Social Media Influencers[/li][/ul]
Gather 4/5-star Reviews
Data shows 95% users will take the app reviews as one of the most important reference factors to judge the app and 94% users would like to download those 4-5 rating apps. So getting app reviews is one of the most effective ways to boost app downloads. You can get app reviews with the following methods:
[ul]
[li]Create a great app - It’s the precondition.[/li][li]Ask - One of the fundamental aspects of getting more app reviews is asking.[/li][li]Exchange app reivews with other app developers.[/li][li]Incentivize Users - When your app users are asked to leave a review make sure you provide them a “what’s in it for me” incentive before asking for their feedback. [/li][li][b]Buy App reviews[/b] - Another method of how to get app reviews we recommend is buying app reviews. You can get lots of positive reviews with this method in a short time, and it will not cost too much[/li][/ul]
Hope the 4 methods are useful to you.