I have been using AdMob for little over a year now. I have 5 apps, all using AdMob banner ads, which generates 120-200k requests every day total. The last 5 months or so, I have seen a huuuge drop in revenue, even though I have almost twice as many active users. Most days the request RPM stat is at $0.1, and the worst days its at $0.05. Compared to the RPM I had the first 6 months ($0.5-0.8) this is absolutely ridiculous. How can I improve the RPM? The refresh rate is 45 sec for all apps.
Is there any other network which offers similar banner ads like AdMob and usually gives better RPM? At this point I’d rather make my apps ad-free than earn five cents per 1k requests…
Last days I see more than twice less CPC in admob. Don’t know what exactly happening, but more than twice less CPC is really too much. Also possible, that they started to give very small portion to developers
I don’t know if it’s that easy. What else could google do?
Today France is giving me 0.01€/click, it’s too damn low!
Adding to that, people just don’t click like they did anymore
0.59% CTR + 0.18€ RPM it’s a new low record for me…
My app has arround 150-250k impressions per day. avarage rpm shifts between .28 on a good day to 0.16 on a bad day.
avarage money per day arround 50 euros.
My app started in december last year and growing with ± 50k impressions per month. I haven’t seen a lot of changes in rpm.
I am running bottom banners only. played arround with interstials, but found them too user intrusive.
I find the money quite low for such an amount of impressions, but have no clue what to do.
you should make sure that the ads you’re showing, are indeed relevant for your users.
that way, more users will click them.
for example, a kid playing candy crush might not be interested in dating sites, but would like to download more games.
to do that you can use adboost, which gives this information to the ads network. besides, it will help you to measure how well each ads network is doing for you.
disclaimer: i work for adience, the guys who made adboost.
AdBoost is not an ad network. It works with ad networks to improve ad relevancy, to get higher eCPMs. It works with all the major networks: AdMob, Mopub, millenial, revmob, Startapp, inmobi, and more. Check the site for more info: www.adience.com