Question about admob and third-party stores

Hi, when using admob for apps to be submitted to third party stores, and not to google play, how do you link the app in your admob dashboard? I mean, it only gives the option to search for the app either on google play or itunes. Is it okay even if I don’t link the app? What effects would that have on my account, on the apps or on my earnings? Anybody know?

I don’t even link the apps, if they are from google play. It doesn’t say anywhere, that I have to. (have been 7-8 months)

yes, it Is okay even if we don’t link the app

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