I released a game on the play store yesterday and a work colleague installed it to take a look.
Thankfully the app works as expected and the banners and interstitials are displaying but they are so not relevant to a casual game, he was getting ads for all kinds of things.
I had removed as many ad types from adMob before releasing but there is still a lot that there that I don’t really want.
Is there any way around this with adMod, i.e just show game/app/technology related ads?
Probably a very stupid question, but I am very new to the whole advertising revenue part of Android.
AdMob is going to give you nearly 99% fill rate, but the way it does that is with all kinds of unrelated adsense ads.
For a casual game you may want to try interstitials from a network like AppNext. Most opinions I’ve heard about appnext is their interstitials are good for games.