Hi Everton, I have games and apps with mobvista sdk. The ads are very good and the week payment is perfect. But my ecpm is very low, I have more than one million impressions per day and the ecpm 0,08.
I updated to the last sdk and I have full ad screen 3d and banner in all of my apps but the ecpm still low.
Anyone experiencing this?
No idea why you are so low eCPM, maybe you use other ads format?
My newest APP, only using mobvista appwall and 3D fullscreen, the recent few datas data:
Maybe you’re showing the ads too often? And is this only for interstitial or banners as well?
The CPI is good(around $0.3), but the CTR is too low in my opinion.
Another problem might be that your users simply hate ads and are trying to avoid them.
But the same games and apps have more than 0,3 ecpm in airpush. But airpush fill rate is bad.
But your apps dont have big impressions maybe thats the reason. When I started my ecpm was good but after the impressions are increasing the CTR and cvr are decreasing and ecpm as well.
they decreased because you still have the same users and they already have the apps advertised installed already, if someone installed mobogenie already your not going to get paid again if they install it a second time. My ECPM is in $1.00-$2.45 range, I get $2.45 range is I publish a batch of new apps.
But I have one game with 5k daily install and the ecpm is 0,07.
Another app with 2k daily install and 0,08 ecpm. Full ad screen and banner in all of them. I dont understand this ecpm.
my other apps have more than 200,000 daily impression, similar result
For interstitials any ecpm below $1.5 is joke and unacceptable (for mixed traffic). I was abt to try mobivista, thnx for sharing ecpm values.
