Mobvista - direct download apk

Mobvista have some ads that will direct download the apk. This is ok with Google play policies?

It isn’t, afaik - all downloads must go through Google Play.
Which ad format are you talking about?

few months using them and no issues so far

no issue for me too, already used for a long time. you can talk to Turmin if you don’t this.

it is a ban reason for google dont use them

any announcement that google will ban this? never get ban by this.
besides, I think direct download apk is a very good monetization way in wallpaper apps. you can distribute the apps in other app store.

Turmin said he can remove the apk campaigns for you if you want. Generally, this is a good network, we should support them instead of some other scam networks

Just ask Turmin to only turn on Google play campaigns

Malicious scripts and password phishing scams are also prohibited on Google Play, as are apps that cause users to unknowingly download or install apps from sources outside of Google Play.

Source: Developer Policy Center