Influence of screenshot style on downloads

Does anyone have any experience with how your screenshots have an impact on downloads?

As a user, I like to see straight, unaltered screenshots of the actual game. But what I see many established ads doing is to “embellish” them, i.e. show them rotated a bit, with a fancy background and lots of buzzwords floating around. Do they convert better? What’s your opinion?

I’ve wondered about this too. Like you, I prefer to see simple screen shots so I can tell what a game U.I. will look like. Some games have images that are so sexed up, you have no idea what the actual game play will be like. Personally, I avoid downloading these, but I wonder too if the majority do get attracted to them.

App icons too are another thing that sometimes get so sexed up, they bear no relation to the actual content of the app.