How to market your mobile app through programmatic RTB media buying

Here are the steps to get started with programmatic media buying for mobile advertising:

Step 1: Understand your app
[b]Step 2: Know and identify your target audience[b]
Step 3: Design your creatives
Step 4: Prepare your target URL
Step 5: Select a self-serve demand-side platform (DSP)
Step 6: Launch your mobile ad campaigns
Step 7: Optimize your mobile ad campaign based on the initial results

More information here: