It is essential for apps to do App Store Optimization. This method will rank app higher in App Store search results which will drive more potential users.
Get high ratings
Only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps. However, 94% users would like to download those 4-5 rating apps. In order to increase your app download rate, you need to take the following measures.
Guide those users who have downloaded your app and uses well to rate your app.
Takeseriously of those ratings below 3 stars. If it’s a malicious attack from competitors or other people please report it to Google Support.
Use the professional ASO service of ASO companies such as ASOtop1. They can provide more professional service for you and help your app ranking rank top in a pretty short time.
Gather positive reviews
70% users will see at least one app review, 75% users will take the app reviews as one of the most important reference factors to judge the app, but only 42% users will use their own judgment on the quality of the app.
Good reviews is also very important factor in app promoting, users will leave good reviews for your app for its good functions or beautiful interface, so make sure design and code your app as well as you can. If you tried everything that you could but still cannot get enough good reviews then you also ask paid-review company help you, just like BestReviewApp, it will help you access a lot of users and leave a good review for you.