I have several suggestions for you:
1.Blog about your iOS app
By now, we are assuming that you have already submitted your app to the Google play. If you’ve done so, then the next step is to create a website or blog around that app. The aim of this website is to educate potential users of the app’s features and functions. To help them get a general feel of how the app works, you could also include screenshots and videos explaining the same.
Once you have a few posts up and running on search engines (it could take a while though), have a few of your friends reviewing the app and commenting on your site. This trick is used to encourage others to write their comments or testimonials on your site. After all, people are likely to leave their reviews on your blog when they see that it has an active community of readers.
2.Use social media and submit your app to popular App review sites
Social media can help you reach a wide audience in a very short time. Currently, Facebook is the most preferred social media platform for users of all ages. But don’t stick to Facebook alone. You can also market your app on Twitter, Google+, YouTube, and MySpace.
Now, when it comes to social media marketing, you already know that there are two ways to go about it. You could use paid social media marketing or even ask your friends to share your app among their friends. If you choose paid advertising, then you will need to select your audience and laser-target them according to their specific needs which your app is able to fulfill.
Then when you are done with this step, you should also submit your app for review in popular Android app review websites on the internet. These popular review sites already have readers who visit them on a daily basis to keep tabs with the latest development in Android apps. You want to target these users as much as you can, even if it means paying the editors there to have your iPhone app talked about a few times. Obviously the more reviews you get, the more opinions you receive concerning the app. This will automatically increase app downloads from your end.
3.Avoid traditional means of advertising apps
Unless you can afford it, there is no reason that justifies you going the traditional way of marketing. And that is where free classifieds and link exchange programs come into play. These advertising techniques will pay out in the long run, plus revenue from these sources can be very consistent. This trick works very well when applied alongside paid social media advertising. It will increase your exposure among iPhone users globally.
4.Offer free downloads for a limited length of time
One way to increase app downloads for your app is by launching and offering it it for free or at half the price. You could also leverage on apps that promote free or discounted apps just the way daily deals websites work.
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