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With much more app have be published, the app developer and company have faced serious pressure and challenge. Promoting app have become an essential way to sove this problem. The ways of promote app include free promotion and paid promotion:
(1)social media: you can advertise your app in some social media, like Facebook,Instagram. Adding some friends about app developer to share the experience and idea with them. Of course, you can reply relevant post in some forum to advertise your app, remembering put your app link in your reply.
(2)content marking: by writing blogs and essays to introduce your app, raising the publicity of your app.
(3)cross promotion: if you have published more app that received good responses, you can use the platform completely to advertise your app, because the potential audiences are the precious resources for your new app.
(4) special website: you can put your app on some special websites, like classified sites and review sites. The installs will increased when audience browsing these websites.
(5)app store optimization: optimize the name, icon, description and screenshots is a good way to promote your app.
inviting some popular stars and bloggers to advertise your app
PR:publish some news and advertisements directly to popularize your app
(2)app store optimization:
buy keywords search installs: the quality of keywords affects your app ranking. However, promoting the quality of keywords is a tough task, including the relevance, competitive, localization and plural. So, it is necessary to optimize your keywords using some effective ways.
buy reviews:audience would like to choose one app with more positive reviews, indeed, the reviews also influence the installs of your app. So, you can buy some positive reviews to promote your app.