With the tremendous amount of competition on the Apple App Store, convincing users to download a new app is extremely challenging. Even more so if the budget is tight. Hopefully, there are some efficient ways that can help you out.
Apply for Awards and Contests
One great way to get exposure for your mobile app is to enter – and win – contests. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. While it is great to get the top spot, even submitting your app to awards will give your app exposure, which is always beneficial for a marketing plan on a tight budget.
Offer Time-limited Discounts
This method seems to cost you a quite sum of money, but truly it is quite useful to increase app downloads, and bring more returns for you. During a certain period, you offer users some discounts when they use some services of your app on the condition that they share your app to their friends and colleges.
Improve Your App Store Optimization (ASO)
ASO is the process of improving a mobile app’s visibility in the store by optimizing each metadata element (app title, description, keywords, screenshots, etc.) according to the store and trends’ best practices.
The point is to make the app more visible in the charts and to increase its discoverability. By doing so, app users are more likely to find the app in the store, and consequently, the number of downloads will increase naturally. Data shows that over 63% of apps are discovered by general browsing or searching within the App Store, so ASO is one of the most efficient ways to boost app downloads.You can analyze app with App Keyword tools, like SensorTower，App Annie,App Tweak,etc.
Keywords play a very important role in ASO. Follow these 3 key tips when choosing your keywords:
[ul]
[li]Look for keyword relevant to your app[/li][li]Choose keywords with lower difficulty scores[/li][li]Choose keywords having highest traffic scores[/li][/ul]
You should use the most relevant and important keywords in both the app name and description, which are beneficial to boost app ranking, besides, you can also buy keyword search installs to assist app store optimization, which can boost your app ranking 8~10 hours, highly recommend.
Gather Positive Reviews and Ratings
Reviews and ratings have a great impact on your app downloads. You need an average rating of 4-stars or above. Because date shows that about 95% users prefer to download an app which has much more higher ratings. Besides invite your users,friends and families to leave a positive feedback on your app, you can also get app reviews and ratings from third parties, which will not cost you too much, but boost app downloads efficiently.
Get Featured on the App Store
According to App Annie’s Report: being featured on the iOS App Store can have a significant impact downloads. Games saw a median download increase of 140% while they were featured. Apps which with the following features tend to be get featured :
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[li]Great app[/li][li]Universal app [/li][li]The user experience should be top notch.[/li][li]With compelling product page: video, screenshots, a good name, and a quality description.[/li][li]Have good App Store Optimization(ASO): app name, keywords, and category.[/li][li]New apps and apps with significant updates[/li][/ul]
Hope the 5 methods are useful to you.