ASO Method - How to Choose Keywords for Your APP

As we know that the ultimate goal of App developers is to gain more users,and rush the app into the top charts, and then of course create considerable revenues. However, it is difficult to do ASO with your own efforts, even if you develop a perfect app, you still need to master some app promotion strategies.

What is app store optimization?
App Store Optimization is a process of optimizing your app to make it more visible and discoverable so that users are more likely to choose it from millions of other apps. ASO contains many aspects, optimizing the app title, app icon, keywords, descriptions, reviews and ratings, screenshot and video, and so on. In this post, I will introduce one part and also the most important part of it, it is about how to do app store optimization through optimizing the key words.

Keywords optimization
This is a process of searching, analyzing and finally picking the best keywords to reach potential users and drive more traffic and downloads to your app.
Basic requirements for optimal keywords are – relate to the app; bring high traffic; reduce competition. However, if you know little about the app market, it is uneasy to pick right keywords that contribute to app ranking. As for this, you can refer to the following tips to do keywords optimization:

[li]Choose keywords that are popular among users, which helps to gain a large user base.[/li][li]Cut connectors and stop words. Words like“a, the, and, of” occupy many spaces*but make little significance for your keywords.[/li][li]Put the important keywords in the front position, but if the keywords were put in the subtitle, do not make it appear in the keywords.[/li][li]Don’t repeat keywords, for it only makes your keywords redundant, so make your keywords short and concise.[/li][li]Keep track of the keywords you pick. Keywords optimization is a everlasting process, so you should spy on the keywords you pick all the times and adjust them appropriately.[/li][/ol]