App promotion is very necessary, good app promotion strategies can help more people know your app and increase app downloads. Here I will share you some promotion/marketing strategies.
Create an eye catching app icon
With over 1.6 million apps in the Google Play Store and 1.5 million in the App Store, there’s a lot of noise in any category you choose you have your app in. Due to that noise, many people choose to take interest in apps, only when the app icon entices them.
To make your app icon stand out, it should:
Have a unique shape that stands out
Have a limited pallet of colors – 2 is enough to create contrast
Avoid using a photo – it blends in too much!
Avoid a lot of text, it’s barely readable anyways
Create a demo video
Videos are an easy way for you to showcase everything your well-built app has to offer. Create a simple 30 second video to tell people what is your app and how it can provide. And keep in mind that your demo video is not meant to stay the way it is now. Your videos, along with all your content, should be updated weekly or monthly. Once you are finishing creating your demo video, be sure to leverage your social media and other platforms to promote your app. Your demo video can be included in your blog post, Instagram, and Youtube channels.
Feature your app in an official blog
You can do so by creating a complete blog post solely about your app or including a call to action at the end of every blog post to invite your viewers to download the app. When writing the blog post solely about the app, write a complete story about your app and let your audience know the purpose behind it. Tell them how this app can facilitate and make things easy for them. Include your app links, screenshots and videos to help them get a good understanding.
Published in different app stores
Do not rely only on Google Play and App Store, there are various other app stores on the online market where you can upload your app. According to One Platform Foundation, if an app is submitted on other relatively less popular stores, it will increase the expected downloads 200% more compared to Google Play.
Get as much as app installs for your app
Large amount app installs not only can help boost app store rankings, but also can make app rank higher in the search result. Data show that over 70% people download an app through searching in the app store. If your app have a large amounts installs, your app will come in the top few in the search result. You can ask your friends, classmates and families help, let them download your app. The most effective way get app installs is to [b]buy app installs[/b] from reliable company, which can provide high quality services from real users, they install your app and play it.
Make your app have a large amounts 5 star app reviews
App reviews and ratings play an essential part in app promotion, which can affect your app installs and ranking in App Store. Thus, to promote an iOS app, getting more app high-quality 5 star reviews are necessary for app developers. You can ask your friends and relatives’ help, exchange reviews in some related forums or incentivize users to give positive reviews and high ratings. But the most effective way is to[b] buy app reviews[/b] and ratings from a reliable company which can provide real users’ reviews.
Make full use of your social network
Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better. The typical Facebook page post reaches 16% of the page’s fan base. Now if you were to take the same message, re-write it 4 or 5 times and send it out once a week for 5 weeks, you’re theoretically reaching 80% of your Facebook page audience.