I always use 2 pushes a day i think its the most balanced option, but airpush keeps asking me to change to 3 pushes a day, no way 3 pushes are too much! never tried 1 push per day so no idea how it might difference there is
One trick to get higher CTR using push ad. is to set a period of long hours before sending the first push after users install your apps.
then set a frequency of at most twice a day is smart. Don’t go too aggressive or it will bring your apps bad ratings and lose customers.
This is what a developers with good CTR using push told me yesterday…