admob revenue dropped almost 40%

Monetizing, Advertising & Marketing Advertising Networks
1

Hello all,

Since August, my admob revenue dropped almost 40%,

I noticed that Match rate was around 90% and now 70%

Attached image

Any idea?

Thank you

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2

My admob drop eCPM :frowning:

3

my problem is fill rate, i dont know, why fill rate drop?