Same here. Yesterday was my best AdMob day in quite a while. And usually weekends are the best days for me.
My impression RPM dropped from £1.4 to £0.8, while the CTR has increased from 0.95% to 1.05% over the last month. I noticed this only recently, because my downloads dropped anyway due to problems with (late) publication of the new version of my app. This seems to be a worldwide problem, so I think it’s because most of the developers playing safe with AdMob.
Yep, 50% drop in the last week, ecpm wise. ctr and impressions are getting better…
I think everyone from airpush/startapp flocked to admob which created an abundance of inventory and not enough ads to go around, thus to keep up the fill rate the system chooses cheaper ads to show.
eCPM is down again, only one good day in this last 10 days. Not good at all!
Sorry to see so many of you are having these eCPM issues. Has anyone seen anything from Admob/Google about it? I’ve noticed a very small drop recently, but that’s it.
What if Google has decided to increase their cut from revenues?
They probably lowered the cut when new admob started, now they might have increased it back. I have only a slight drop, but I never had high eCPMs on Admob.