Admob CTR

Hello!

One of my apps is live for 7 months on the market and I use admob.
There are my september stats:
stats.jpg

My banner ad is located at the bottom of the screen.
I show one interstitial ad when the user leaves the app.
The session length is around 2 minutes.

I read here and there that interstitial ads have a higher CTR than banners but that doesn’t seem to be true in my case :eek:.

Should I try another strategy with my interstitial ads?

Thanks for your suggestions

Looks normal to me. I think Google does not recommend interstitial on app launch and exit now. I used to put interstitial on loading screen and get as high as 8-9% CTR. Then I changed to show interstitial after UI/button click 3x times and it drops to 6-7%. Revenue drop a bit after changed also.

Thanks for your answer.

I did some googling about the best moment to show the interstitial ad. Exit ad seems to be a bad pratice :slight_smile: (https://groups.google.com/forum/#!searchin/google-admob-ads-sdk/interstitial/google-admob-ads-sdk/1r51U9s-Obw/qIOKxjD5JO4J).

I’ll change that!