No matter how excellent your app is, without promotion, it’s nothing. Here are top 25 simple app marketing methods for you, details as follows:
Creating a simple, memorable and attractive app title
Creating a simple, memorable and attractive app title, which can increase the download rates efficiently.
Write Attractive App Description
Your app descriptions count for much in enticing users to download your app. Highlight your app features and advantages in first 3 lines, most people just browse the first 3 lines. Keep it short and simple.
Using eye-catching icon and screenshots and attractive videos
Graphical elements are always helpful to convince users.
Create a Demo Video
Videos are the perfect way to show people how cool your app is. Be sure to put it on youtube and any others you can find.
Get App Ratings
Data shows that only 15% users would like to download those apps with 2 ratings, and 50% users would like to download those 3 rating apps. However, 94% users would like to download those 4-5 rating apps.
Get app reviews
Data shows that 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews
Get App Installs
Besides ratings and reviews, the number of downloads is also an important reference factor for potential users, what’s more, by buying app installs, your app ranking will be improved in hours. highly recommend.
Create a Website/Blog for Your App
Blogger, Tumblr, and Posterous all give you a place to host a free website and you’ll be able to supply this link to everyone if they want more info about your app. Put social buttons like Stumble Upon, Digg, Facebook Share, and ReTweet all on your website so that people can tell their friends and community about your app.
Consider Alternative App Stores
Besides Google Play & App Store; there are various other app stores on the online market where you can upload your app, the more people it reaches, the more downloads will generate. Such as GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore and AppBrain.
Pick a low competition app category
Picking less competitive categories which your app can rank higher in.
Post on Forums
Promote your app on those relevant forums which have large volume of traffic. Not only can this help drive more traffic to your app’ s page, it can also mean getting more targeted users.
Cooperate with Influencers
Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app. Most people like to follow others and be influenced by the words of some celebrities or well-known business people.
Apply for Awards
Participating in app awards is the most recommended channel, it can give you tons of press, exposure, reviews and plenty of downloads. These are some of the most famous app awards sites:Appy Awards, Best App Ever Awards, AppCircus competition,Apple Design Awards and Appsters Awards.
Get Featured On Mobile App Review Sites
There are many sites you can submit your app, such as cnet,mashable, techrunch, app advice, appbrain,etc.If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your app store page.
Partner up with another app
This approach could be especially useful if you offer some complementary service and both sides of the deal are able to benefit from such partnership.
Run A Contest
Giving freebies, running a contest, and discounted coupon codes never fail to attract a good number of interested customers, especially for new and recently launched apps.
Create A Give Away Promotion
Create a post about your new app and ask people to share it, like your page on Facebook and download your app for a chance to win a prize that’s relevant to your business, this helps to boost awareness for your app.
Guest Blogging
This is one of the greatest ways to build an audience. This means posting your app on a variety of blogs. Make sure you post on blogs that are related to the niche your potential audience would be willing to read.
Social media
A free app promotion method which can’t be ignored. You can promote your app on many platform of social media, like facebook, twitter, linkedin, google+,etc. Make yourself click-worthy and share-worthy.
Use Pinterest to Promote Your App
There are over 150 million users on Pinterest, it is a huge opportunity to market your app.
Email marketing
Collecting potential users’ email addresses on the internet, and be sure to keep the subject line simple, and make the download link obvious in your signature.
Answer questions
Help others get the answers they need on some Q&A websites, like Quora.com, and use your app name in your author bio, and you insert app download link in your answers to promote your app.
Free a day/Offer discounts
If your app is paid, or you are are working with in-app purchases, offer them at cheaper prices on certain days or free a day, and let your users know via push notifications or your email newsletter.
Offline promotion
Make connect with your friends and families. You may ask them to help you spread your app in their relationship circle.
Participate in relevant activities
Participate in meetings or conferences that are relevant to your App, and make full use of it to build partnerships.
Hope these methods are useful to you.