1st day of new Google policy - what's the verdict?

From recent posts I can tell that, as expected, companies influenced by the new policy have done their best to keep their clients happy. On the other end, for companies that were not effected (like appnext) - most of them saw a major growth in publishers.

So, what’s the verdict? Did companies like Airpush do a good job with their new SDK? Or is it too early to tell?

Again it´s too early to tell, most of companies that were affected by the changes had to change their business overnight which is really hard, off course they need to keep to be profitable but right now most developers that were using these networks are not that happy with the solutions they found. I think it´s a matter of time until they find better solutions

so let me rephrase - how much time do these networks have before a big portion of their clients go elsewhere? Another way to ask is how loyal developers are to their networks. Is it all about revenue and quick payments? I find it hard to believe.

Well off course that an ad network with good reputation is also a good value for us developers, but revenue and quick payments are also extremely important to us, if it wasn´t mediation networks like mopub and adwhirl wouldn´t be flourishing like they are. For twitter to buy mopub it´s because they are really exploding and just tell´s that developers are always looking for better revenue and quick payments. I speak for my self in the last year i lost count how many networks i tried, and thanks to that i was earning 10x more from what i was. Now i will have to keep looking again.

Also net payments are important, for some time NET 45 and NET 60 was considered acceptable then more then NET30 wasn´t so acceptable, today i look always for NET15, it really depends if a developers is making big bucks he doesn´t want his money trapped for 30 days or more on an ad network, it´s understandable.

This website is called Making Money With Android for a reason :slight_smile:

According to you, where is this ‘elsewhere’, exactly? Ignoring push networks for obvious reasons, pretty much all PPD networks have been hit equally hard, so all of them currently have their flaws due to the policy changes. (StartApp paying low, AppWiz kicking devs out if they have bad traffic, etc) There is no ‘elsewhere’ to go, we developers just have to pick the more acceptable PPD network from the bunch.

And before you say “but… eCPM based networks!”, it’s apples and oranges. eCPM and PPD solutions work perfectly fine in parallel, so there’s no reason for developers to abandon one for the other. Besides, eCPM works best for apps with user value and good retention rate, whereas PPD favours high user turnover. Ultimately, any developer implementing ad networks is going to follow the trail of money, so if Appnext is looking for a bigger slice of the cake, it would not be a bad idea to bring forth your own PPD solution.:wink:

Still over 12 hrs to go. Not the first day yet.

I agree Steve - reputation goes a long way. And the longer this eco-system exsists, the bigger part it has. For me, while building appnext, I didn’t fully comprehend how important payment terms really were. Fortunately we offered net 15 from the start. But it was definitely a learning experience.

In my opinion they did not expect, not only Airpush but all of them SendDroid, StartApp etc., that icon/push ads will be banned so they rushed ‘new’ SDKs and like we can see these SDKs are full of bugs and does not work as intended in most cases. I need to tell but most ad firms threat and look on developers as retards and they care only about advertisers so it is normal that developers do not develop strong bonds with network. If you want a strong bonds with developers you need to prove yourself as trusty network and these things can help you on that road:

  1. Payment terms (NET 7, NET 15, weekly)
  2. Different payments methods (PayPall, Skrill, Payoneer, Wire transfer(with out crazy cuts on revenue), Western Union etc.) not just PayPall as some networks offer.
  3. Stable eCPM in some acceptably range, in my opinion for full-screen ads its not acceptably to be under 2 dollars worldwide (not just US or west part of EU).
  4. Technical support for developers. Where is an a example of implementation (your SDK) with Libgdx, Andengine and few others open source libraries on Android? These libraries are very popular among developers.
  5. No porn, dating and gambling ads. As I know your network does not serve them but I need to mention them because there is a lot networks that serve these type of ads.
  6. Fast loading or even better pre-loading.
  7. Innovative new IN-APP ad units but really innovative, not for example just a banner ad in pop-up window with some fancy name like ‘Super Layer Ads’.

Brutally honest… I like it.
I have to say that I haven’t heard of networks serving porn (or even erotic) ads without consent. Huge mistake on their part. I completly agree with all the rest, especially technical support (which isn’t mentioned often enough, I think).

One last comment - as for innovative ad units - I guess that’s the biggest challenge any network has nowadays.

I have seen AnastasiaDate or some such app (which is on Google Play) being advertised on AppFlood - though one is able to turn it off. But for some type of apps/games, this type of ad would be unacceptably risque.

Here are some ideas. The biggest problem for many developers is IAP because Google can not/do not want to implement it for every country because there is a complicated laws or country just not very wealthy and so on. If you find a way to be mediator between Google and these developers you will have a next big thing in your hands and if you combine it with virtual stores that can be updated in real time it will be a huge hit.
There is one service that trying to achieve this goal but I do not know are they real mediators or you need still Google merchant account but check them Applicasa and see what I am talking about. By the way I am not their representative nor I am using their service just looking for solutions how to implement consumable goods in my app (still in developing process) because my country is not on supported list.

Very good ideas.
As for mediatin between these Google and developer/3rd world countries - that a very big challenge for any company to face. I think it will fit companies that are already operating in those areas, and that were aleardy approved to work there (and preferably with many local connections). Mobile content (TIM w.e, Boungiorno, etc) companies might fit here. Other mobile 3rd parties with exsisting ties in these countries (Celltick, Mobixell, etc) might also fit.

As for Applicasa - I have to say that I personally know them, and although appnext does not have any working connections with them (yet) - we have taken a closer look at their product and it seems to be not only of great value to almost any publisher, but also super professional. Plus, they are nice people to talk to. So, it’s definitely a comapny to watch in the next 1-2 years.

I think that can be easy solved if you are acting as publisher, you took apps from developer and publish it on your account that can serve IAP and also implement some in-app virtual store that can be managed by developer. On that way you can have very close relation with developer.
Also making mediation service as MoPub can be interesting because at the moment there is no huge competition in mobile space and who knows what Twitter planing with MoPub but in my opinion we will see some price tags in near future.
Of course this is just a my way of thinking and it can be totally wrong.