Hello, folks. Just started this thread to know your opinion about email marketing in 2020. Does it is still effective than 10 years ago?
What are the ROI of email channel for eCommerce? And what tips would you share to launch email campaigns the right way?
From my side, I would like to share a few useful articles of eSputnik. eSputnik is an omnichannel marketing automation platform that allows to launch bulk campaigns via email, SMS, web push, Viber etc.
It is a great alternative to MailChimp. In eSputnik blog you will surely find a lot of great tips about modern email marketing strategies and best practices:
https://esputnik.com/en/blog/how-choose-right-email-marketing-service-would-fit-your-business-needs
https://esputnik.com/en/blog/main-email-trends-2020-design-content