The Market is a black hole. It is nearly impossible to be seen. You can fight it all day long, but I have come to believe that you are better off not wasting your time. I have spent countless hours watching the developer console, searching the market, tweaking my applications, and otherwise doing stupid stuff to try to get more presence on the Market. I am just wasting my time.
Rather than wasting my time, I am currently executing on my new plan for this year. What plan? To actually try to grow a business. And to grow a business you need products. Introducing:
The PAPI model
- Release as many games as possible.
- Every game will cross promote every other game with private graphical market linked ads.
The expectation is that each new game will become at least as profitable as the previous games and will actually increase the profit of the other games slightly because of spillover.
Currently I have two games released, averaging 80 bucks a month each. This is disappointing to me, but I think it can be worked with if I follow the model above rather than what I had been doing previously. I just added a third game. The hope is that the third game will average at least that much and will in fact increase the average for all three. If each game causes a 5% increase in average revenue per game, then this is how revenues will grow for this year:
Num Revenue Revenue
Game Game/Mon Year
2 $80.00 $1,920.00
3 $84.00 $3,024.00
4 $88.20 $4,233.60
5 $92.61 $5,556.60
6 $97.24 $7,001.32
7 $102.10 $8,576.61
8 $107.21 $10,291.93
9 $112.57 $12,157.35
10 $118.20 $14,183.57
11 $124.11 $16,382.03
12 $130.31 $18,764.87
13 $136.83 $21,345.04
14 $143.67 $24,136.31
I feel this is a pretty conservative view of how this business model will preform this year. If any one game gets lucky and becomes hugely popular, then the spillover could be giant and these numbers could get blown away. I will keep you updated as to how it goes.