Sept 2012 Velti report is up

http://www.velti.com/popup_info.php?file=The%20State%20of%20Mobile%20Advertising%20�%20September%202012

What is the Velti report? That link wants me to download something…

From the website:

Velti’s ‘State of Mobile Advertising’ report delivers insight into trends in the mobile advertising market on a monthly basis.The data is from the Mobclix Exchange, which sits at the intersection of +33,500 apps and +45 demand sources. The outcome of our sales teams, business development teams, and adnetworks are aggregated and reflected in this report to give the reader a highly accurate picture of the market.

The September edition of The State of Mobile Advertising report features data on the iPhone 5 and iOS 6 launch, iPhone carrier market share, publisher eCPMs and device impression breakdown.
Key Highlights:
[ul]
[li] Consumers were eager to try out their favorite apps on their new devices—consumers spent 27% of their time on social networking applications, followed by games (22%) and entertainment and utility apps (13% each) within the first week of owning the iPhone 5.
[/li][li] The U.S. captures just less than half of all iPhone 5 impressions at 43% share.
[/li][li] iOS 6 saw quick adoption, within the first week, over 40% of users had upgraded.
[/li][li] The Galaxy S II has the highest share of impressions in Korea, accounting for 16%. The market in Korea is much more fragmented, the top 5 devices only account for about 33% of all impressions whereas the top 5 devices in the U.S. claim about 60% of impressions.
[/li][li]iOS gained 5% of market share with the release of iPhone 5 and iOS6, now accounting for 62% vs Android at 38%.
[/li][/ul]