Facebook ad - getting no clicks

Here are the targeting options:

This ad targets 66,000,000 people:

who live in the United States
age 20 and older
on PAGE_MOBILE_FEED
who are currently using an iPad, an iPhone or an iPod
who are currently using iOS version 5.0 or higher

Max. bid: $0.03 CPC

I have got no clicks in a week ?

Is this normal or is something wrong with my campaign ?

It seems normal, your bid is too low , hence you are not “winning” any clicks. My guess would be that you need a bid around $0.08-0.10 CPC to be competitive. In a couple of days i am writing about my experience with FB mobile ads

Yeah, a 0.03 bid for US with iOS is very low. I usually bid 0.02 for third world countries on Android, and still sometimes I dont get many clicks.

Thnx for your input.

In the end most important is CPI.

I have tried many ad network CPC campaigns (most of them have lowest CPC $0.03, adMob even $0.01) but in the end the CPI was higher then if I have used CPI campaigns.

Anyone can share their CPI with facebook ads ?

Raised the CPC to $0.05, still no impressions…

Facebook recommends using the oCPM bidding so you pay for impressions instead of clicks and their ad engine tries to get you as many installs for those impressions as possible. Not sure how that exactly works but judging from our experience oCPM is more effective than the CPC bidding.

I have a bad experience with eCPM based bids. Just raised your CPC bid one cent every time until you get the number of clicks you want.

If you bid rate ill low ,then ads will be not show many times