Facebook mobile app install ads – anyone tried?

So, the title says it all, have you guys tried it? What were your results?

Tried it, CPI was about $0.05. Pretty effective.

Can you elaborate a bit? How large was your campaign? Which countries did you target? Which audience?
I believe on a large scale (1k campaign budget or more) it’s impossible to get installs for that low price.

How did you get into the program? I’ve filled the request form several times, no response from Facebook :confused:

Generally you don’t have to do anything except registering as a Facebook developer on their website. Then you can create ads using Ads Create tool: https://developers.facebook.com/docs/tutorials/mobile-app-ads/
For large campaigns however (from $300/day) you should create a separate advertising account and you need to contact Facebook Ads team for that.