before interstitial (only bottom banners) i get around $0.4, now i get $1.2 everage for all apps, 300% increase!
only 3 days but the result are fantastic.
this is a comparison between Admob interstitial and another popular ad network (1:1 impressions) :
Europe : $2.24 vs $1.3
Indian : $1.24 vs $0.60
Russia : $1.14 vs $ 0.42
South East Asia : $0.9 - 1.3 vs $0.3 - 1
Latin America : $ 0.9 - 2.16 vs $0.3 - 1.56
Interstitials are always going to perform much better than banners as they are more engaging, take all of the user’s attention and often look more attractive too.
You can generally show more banner ads than interstitials though. A combination of the two is nearly always a winner, depending on the app/game.
What network were you comparing Admob interstitials to?
I use a combo of the two (banners and int.) - but I think it`s also important where you place them and when they appear. I have set the interstitials to appear rarely and this is why I don’t see that much of a difference - but still - they do bring some improvements.
im reserving my interstitials before getting at least 10000 download and good rating.
before admob interstitials, i tried several ad network, and the result is so so, im not expecting admob to be this good.