Hey Everyone,
Beginning August 1, 2014, Google is requiring use of the new Advertising ID for all apps on the Play Store. In order to comply with this requirement, we have released updated versions of our Standard and Bundle 1 SDKs.
If you use Bundle 2, no updates are necessary.
Note that this requirement is for updates and new apps submitted to the Play Store on or after August 1st. No updates are required for previous versions.
For those of you not familiar with Advertising ID, here is an FAQ that summarizes the topic: “Advertiser ID FAQ.”
You can also consult this blog article on Airpush.com titled, "Google’s New Advertising ID: Is it Good News for Mobile App Developers?
If you have any questions or concerns, contact support at [email protected] or your account manager.
Thanks,
Nick