[Q] How does impressions and clicks work on mobile app ads?

[onurcevik]

@Clara Lambert

Actually, you will not be paid a fixed price per video view.
You will be paid based on the installs that are generated for our advertised apps after your users watch the video.
Since a lot of the users who view video ads are installing the app that has been advertised in the video, the revenues are quite good.
You can start proposing 100 points for one video view, see the kind of revenues you get with these views and adapt accordingly afterwards.
The number of times a user can see the same video is capped obviously. But we have a lot of campaigns running so you shouldn’t worry

If it makes you feel more comfortable, you can also limit the number of points a user can earn every day through the video ads.

Oh, so it’s not based on impressions. That kinda worries me, since you can estimate the impressions, yet can’t estimate the installs. One day there will be %90 installs per impressions, next day it’s %1. There is a possibility of a huge revenue loss. And also, I want to set a fixed reward for watching videos. Do you have an average percentage stat for it? Like CTR or something, where it shows the total views and total installs per day? I mean, I’ve been using a smart phone for like 5 years now and I probably installed like 1 or 2 of those apps promoted with videos till now. It does not sound too promising to be honest.

[adscendmichael]

@onurcevik

Hello everyone. I have a question about mobile application ads.

I have a local social networking kind of app that has banner ads on every page, and a interstitial (full screen) ad that shows up when you first open the app. Say I have 1000 unique users daily, and every user sees the interstitial ad + at least 3 banner ads.

1. Can an estimation be made on the revenue per day based on that data?

2. Do I get paid for every impression on every single page? Say 1 user opens the app, sees the interstitial ad, then opens 3 pages. Does it mean that I get 1+3 impressions for that user?

3. Same question for clicks. Say 1 user clicks an ad, then closes the pop up (or whatever the ad opens up) and then clicks it again. Does it count as 2 clicks? Or say the same user clicks on an ad, closes it, changes the page and clicks on another ad on a different page. What’s the logic behind it?

Would super appreciate any help. Thanks in advance.

PS: I have searched various forums for the answer, got few ideas but since I’m not experienced on any kind of ad related stuff, I felt like a dummy. I definitely need an in-depth help that focuses on my certain situation, not a general answer, if possible of course.

I am curious about the question Jewel asked as well - would you ever consider CPI? - and if not, what are your hesitations?

[Clara-Lambert]

@onurcevik

Oh, so it’s not based on impressions. That kinda worries me, since you can estimate the impressions, yet can’t estimate the installs. One day there will be %90 installs per impressions, next day it’s %1. There is a possibility of a huge revenue loss. And also, I want to set a fixed reward for watching videos. Do you have an average percentage stat for it? Like CTR or something, where it shows the total views and total installs per day? I mean, I’ve been using a smart phone for like 5 years now and I probably installed like 1 or 2 of those apps promoted with videos till now. It does not sound too promising to be honest.

You shouldn’t worry as the average CPM on the entire network for reward video is very high: above $10 for 1000 impressions.
Most of the advertisers on the market prefer to pay per install and are not interested in reward traffic.
So this solution is a good compromise for your model.

[onurcevik]

@adscendmichael

I am curious about the question Jewel asked as well - would you ever consider CPI? - and if not, what are your hesitations?

Well, in my situation it’s just a local app for my university. So my target market has 23000 people. I feel like 23,000 installs is not worth considering the other methods. My app is one of those apps where there is low amount of installs, but high percentage of active users. I’m not expecting high install numbers.
How much do ad companies pay on average on CPI method?

[onurcevik]

@Clara Lambert

You shouldn’t worry as the average CPM on the entire network for reward video is very high: above $10 for 1000 impressions.
Most of the advertisers on the market prefer to pay per install and are not interested in reward traffic.
So this solution is a good compromise for your model.

10$ for 1000 impressions sound promissing, yet I doubt that I’ll get 1000 impressions per day, so it’s basically the same as interstitials on a monthly basis. Maybe even worse. I mean, even if the %10 of the users watch the video and download the app, it’s not worth. I don’t think it will be more than %10 to be honest.

[adscendmichael]

Hey onurcevik - Adscend Media has varying apps (CPI) as well as other mobile optimized offers (CPA) you can choose to work with. The rates may vary depending on the target country and the app itself. We have droid apps in the US as an example, that pay on install + launch anywhere from $0.20 - $1.00+ We also have intl inventory outside the US on cpi. We can chat more directly as well if you have the time. I’m here on skype: michael.adscend