pay for ad-mob advertising

Monetizing, Advertising & Marketing Marketing Methods
21

But you admit, the conversion rate is terribly low across the board. So it must be 100 to 1 (in my case) accidental clicks or click fraud. Which accidental clicks I consider the same as click fraud if the developer has designed his app to catch large amounts of accidental clicks. I know for games it’s sometime hard not to have some accidental clicks but those that do it on purpose I consider the same as fraud. Why would over 30,000 people bother to click an ad, but only 300 (1 %) that clearly states what it’s for and then not install the free app.

I don’t believe ad-mob promotes accidental or faudulant clicks, but they are clearly making the majority of their money from them.

22

I am totally new to this (first app released two weeks ago) but could one of the reasons for the low number of installs to clicks be the market fragmentation? Admob is serving the ads to apps regardless of where people are getting them from so your ad could be popping up on Kindle Fires, Nooks, the myriad of tablets that do not have the market installed, etc… A person clicks the ad and sees it is somewhere they can’t install from or its something unfamiliar and they decide against it…

23

Ya, Btw, i wouldn’t recommend clicking on ads in your own games.
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There’s not a whole lot of money in admob. Even the most successful indi games will be hard pressed to see buckets of money. A few will tell u of making 100 a day from a game but that’s rare. And not enough to make a living on either. I know there’s one game in Windows phone, where they were making 1000 a day at one point. But WP7 pays per impression, not click, so ecpm is a lot higher.

24

Seriously… I don’t know why you guys mess about with Admob.

Go disassemble Angry Birds or something successful and see which networks they use. You can bet your ass they are using the ones that pay the highest!

25

No need too - they use (or used, dont know) Nexage … so they sell their ad space on their own on the nexage market.

You can do this only if you have massive impressions, so you get the highest price - it’s a different story.

It means, that THEY tell how much a click costs … you need to be big, to suceed with that :wink:

Also you can bet, that they get the most support possible just because they are such a huge money-bringer for nexage also

26

You don’t have to disassemble anything. AngryBirds run under logcat:

06-29 21:41:35.210: D/Burstly SDK v.1.10.1.159 Burstly_Banner_Ad InmobiAdaptor(5855): [ 06-29 21:41:35.217 5855:0x16df D/Burstly SDK v.1.10.1.159 Burstly_Banner_Ad InmobiLifecycleAdaptor instance code: 543178449 29-06-12 21:41:35:217 Handling of success handler in UI thread has been finished

They’re using Burstly for mediation and in my particular case got an ad from inMobi.

27

so they switched which means, that nexage wasn’t very successful …? :slight_smile: whatsoever, burstly is the same thing, you can there buy ads on angry birds directly, so the does more direct sale of ad space … with some kinds of backfill for sure

they have EA, Zynga and Rovio … so, IF you have many impressions and popularity, go with them :wink:

28

Angry Birds and other highly successful games usually have plenty of advertisers buying ad space specifically from them.
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I was actually a little shocked when I saw my kid playing the new angry birds space game and I saw porn ads being displayed. If I did that in my games I’d get 1 starred like crazy.

29

Angry Birds games use Admob with Adsense, Burstly, GreyStripe, InMobi, JumpTap and Millenial.

I found this great tool from Android Market to detect notification sending apps and it had option to also check the advertising networks that my apps and games are using.

https://play.google.com/store/apps/details?id=com.denper.addonsdetector

30

Well, it depends on country. In my country $100 a day is more than enough to make a living. I’m not sure if it’s a good thing or a bad thing though. :stuck_out_tongue:

31

lol, I suppose that’s true. In my regular job I make $300 a day, which is barely enough for me and my family to survive.

32

lol… more than me… and I live in the East Coast, USA.

33

You may have some weird imagination about “surviving” - you do not need 3 cars and a big 50 inch TV to “survive” … :wink:

But sure, the point is to make a good living out of it :wink:

34

I have 2 cars and they both suck lol. No, what it is is I have a son with type 1 diabetes, it’s a rather expensive illness.