Thought you might want someone from Apppodeal around to answer a few questions
The Difference:
Mainly dynamically increasing the minimum price you receive, per ad request, in real time. This even happens for AdMob ads INSIDE Appodeal (which is totally a thing)
Yes, you can âchooseâ your network, but you donât have to, because all ads are filled in real time competition. Instead, you can use much more granular analytics to alter your ad strategy, without SDK updates.
To correct Rozek, weâre not taking a flat percentage off your revenue. Itâs way to complex for me to properly articulate here, but in short, we earn revenue when our tech produces MORE than youâd be earning outside of Appodeal mediation. A manâs gotta eat, amiright?
When you say âMORE than youâd be earning outside of Appodeal mediationâ, does this mean⌠more than what I would be making if I did my own mediation? Or do you guys do magic to get a higher ecpm than I could get on my own (excluding the mediation).
Bit of both. Appodeal will make you more than your own mediation, as well as more than other mediation companies, exclusively due to how our tech behaves (increasing minimum prices you receive dynamically for each ad request). Make sense?
Itâs exciting to hear that Appodeal is being talked about! Whether you use Appodeal or not, I strongly suggest that you look into the technology of the partner you decide to move forward with and make sure they are transparent with what happens with your inventory.
At Appodeal, weâve focused all of our effort on developing a comprehensive publisher-centric monetization platform. A lot of words, I know.
The biggest difference between Appodeal and other mediation partners is the way in which your inventory and the marketplace of demand is optimized. We use a programmatic approach to optimizing the entire marketplace of demand for every ad impression vs. the much less efficient method of setting a waterfall, analyzing performance, and readjusting.
If interested, please reach out to [email protected] and we would be happy to provide an objective overview of the marketplace.
Hopefully this didnât come off as a shameless plug.
FGL is a rad product too and hope itâs going well for you!