We have some app in google play. We use admob in my apps. :o
It get over 2 million request per day. But we earn only $500 per day. eCPM only $0.20 - $0.50. Is it very low?
Your ecpm is very low. How many clicks do you get for those 2million impressions? And which countries are most of your users from? This plays a big role on how much you get paid per click.
Well, then maybe they are not dying for everyone then. For me the eCPM of banners on adMob gets lower and lower over the years.
I donβt have a replacement yet - I use additional networks in mediation but they have low fill rate. But I think interstitials are the way to go in the long term.