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  1. #1
    Senior Member toxic's Avatar
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    Average ctr for on launch interstitial?

    I see these crazy ctr numbers of 25-50% with interstitials on iPhone apps wih revmob/chartboost.

    What is your average ctr on a launch interstitial?

  2. #2
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    We see those CTR at appnext as well. Not for all developers of course, but for many of our app luanch placements. Mostly around 30%.

    However.... as good as this sounds, just keep checking the eCPM. high CTR is great, but it sometimes (not always) it leads to crappy CR, and the end results is an average eCPM.
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  3. #3
    Senior Member toxic's Avatar
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    Quote Originally Posted by jonathan View Post
    We see those CTR at appnext as well. Not for all developers of course, but for many of our app luanch placements. Mostly around 30%.

    However.... as good as this sounds, just keep checking the eCPM. high CTR is great, but it sometimes (not always) it leads to crappy CR, and the end results is an average eCPM.
    That's interesting the CR I am assuming is install rate?

  4. #4
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    Quote Originally Posted by toxic View Post
    That's interesting the CR I am assuming is install rate?
    Yes. CR=IR (install rate)
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  5. #5
    Senior Member toxic's Avatar
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    Well in that case what if we used a network that paid by the click, ecpm would be different not taking anything away from appnext of course

  6. #6
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    Quote Originally Posted by toxic View Post
    Well in that case what if we used a network that paid by the click, ecpm would be different not taking anything away from appnext of course
    Of course. This is definitely a considaration for any developer to keep in mind.
    Just pay attention that most CPC based networks will probably not allow you to put the interstitial during app launch. I think admob is one of them.
    Last edited by jonathan; 2014-02-06 at 11:55 AM.
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