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Thread: Pay-Per-Install

  1. #1
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    Pay-Per-Install

    Has anybody tried a Pay-Per-Install campaign? If so, what was the result and is it worth it? I just saw this option on the appbrain website and would like to get some opinions before I invest in anything.

    I would be submitting a lite version of my app, which normally gets around 20 downloads a day, hoping that people would upgrade to the full version. My app has been in the market for 10 months now and I am really wanting to boost my downloads.
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  2. #2
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    RE: Pay-Per-Install

    It's a nice way to supplement income without upsetting users, but it no way replaces other banner types, for me at least.

    From what I hear Smartwall from Airpush pays better, so when they get their separate SDK out I might replace Appbrain.

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    RE: Pay-Per-Install

    I Think he is talking about wanted to pay to get more new users.

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    Member Dan's Avatar
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    RE: Pay-Per-Install

    Yer right. Doh. I gotta stop speed reading.

    And no, its not worth it with those numbers IMO.

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    RE: Pay-Per-Install

    Well, thanks for your opinion Dan. I will hold off on this then and continue to search for other ideas.
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    RE: Pay-Per-Install

    I just ran a test PPI campaign on AppBrain. I loaded up with $100 credit to try it out (plus some money I had left over) - and within 20 minutes all the funds were spent! I was bidding with a maximum CPI of $0.60. Here's the stats:

    Impressions: 8,513
    Clicks: 638
    CTR: 7.49%
    Installs: 274
    IR: 3.22%
    Average Cost per Install: $0.44
    Total Cost: $120.13

    So yes, I got a the users that I paid for. But seeing $100 whiz away that quickly was a little scary... and I didn't see any change in my AppBrain listings after running the ads (no boost of position, or extra comments or anything).

    Of course, if you had $1000 spare cash lying around, this would be a quick way to rack up a few thousand installs
    This post represents my own views, and does not necessarily reflect the views or beliefs of my employer.

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    RE: Pay-Per-Install

    Quote Originally Posted by david
    I just ran a test PPI campaign on AppBrain. I loaded up with $100 credit to try it out (plus some money I had left over) - and within 20 minutes all the funds were spent! I was bidding with a maximum CPI of $0.60. Here's the stats:

    Impressions: 8,513
    Clicks: 638
    CTR: 7.49%
    Installs: 274
    IR: 3.22%
    Average Cost per Install: $0.44
    Total Cost: $120.13

    So yes, I got a the users that I paid for. But seeing $100 whiz away that quickly was a little scary... and I didn't see any change in my AppBrain listings after running the ads (no boost of position, or extra comments or anything).

    Of course, if you had $1000 spare cash lying around, this would be a quick way to rack up a few thousand installs
    Was your app already pretty high on the list in the market? I can barely even find my app in Google Play unless I use very specific keywords, or else you will have to scroll down a few hundred positions. If I could get a couple of hundred downloads, I'm hoping that it will really boost my position. My downloads have actually dropped over the past couple of weeks, so it would probably take over a month now to get 200 downloads. I'm not sure what's going on.
    Create cool pixel animations with Pixel Studio!
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    RE: Pay-Per-Install

    I enjoyed playing the free version of your game and gave it a possitive review. Maybe you can make some changes to the questions screen. The rest of the app looks great and nice animations but the four awnser boxes look a bit dull. Also you have pretty good download rates in my oppinion. Try improving the game and get it reviewed.

  9. #9
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    RE: Pay-Per-Install

    I did a PPI campaign with Flurry when WordHero started. I was able to jumpstart the leaderboards this way - which was important when the whole point was to see other people playing!

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    RE: Pay-Per-Install

    Quote Originally Posted by mind
    I did a PPI campaign with Flurry when WordHero started. I was able to jumpstart the leaderboards this way - which was important when the whole point was to see other people playing!
    Hi there mind, what is the cost per install with Flurry ?

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