I am wondering if people using other ad networks are also having the same problem?
Also did this happen last year as well? if so, how long does it take to recover back to normal earnings?
MoPub Marketplace too. But they were doing some maintenance so I’m not sure if it’s temporary reporting bug or something permament. If not, then my overall revenue dropped 50% for the last 3 days.
I could be completely of but maybe this is the effect of everybody playing around with their new devices causing a big traffic increase and there isn’t enough competition among advertisers. I’m experiencing about 10% traffic increase day to day for almost a week now and big decrease in eCPM in the same period.
That might factor into it, but its mostly due to the fact that we are now in Q1.
Large and medium companies all spent the last of their yearly advertising budgets in last Q4.
They will all have fresh new budgets now and will hold back a bit until Spring.
Many people spent a lot of money in Christmas too, so they will generally be spending less for Jan/Feb.