How to Launch App?

I’m wondering how you guys launch your apps to increase the chance that they will be successful.

On iOS you immediately get exposure from the new games category and that will bring in a couple thousand downloads.

For Google Play however, my first app i launched got 10 downloads first day and hasn’t done better since.

What are your strategies for launching apps? Do you spend money on ads? Do you only target 1 country with the ads? How much do you spend? Localize?

I was looking at this " Archery" and they got into the got ranking in 11 days after launch. How does someone do that?

Thanks!

Check the thread on “Construction City” and “Tap the box” in this forum.

there is a “top new free” list of each game category that will bring you exposure on Android as well

but I will give you more simpler answer to your question of how this Archery game made it: ready? they dropped about $100k on buying downloads in the first 15 days.