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  1. #1
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    Low eCPM in Admob - $1.30 eCPM to $0.20 in 2 days

    So I have an app with 5k daily downloads, top country in downloads is United States, and in 2 days I passed from $1.30 eCPM to $0.20... the downloads are pretty much the same, so whats happening?

    I don't understand it, the ratings are the same, downloads the same, just the ECPM dropped a lot.

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  3. #2
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    ...........
    Last edited by cscs; 2016-04-20 at 09:00 AM.

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  5. #3
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    It seems like april is bad month for advertising, but your drop seems a bit worse than what we are seeing.

    The drop in april is commented here: http://forums.makingmoneywithandroid...ost-25%25.html

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  7. #4
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    Maybe your app is generating accidential clicks. Or you are showing interstitals too frequently. This have happened with me also 6 months back, I was showing admob ads more frequently & at inappropriate places, One day google runed an algorithm that decreased my ecpm to 75%, I contacted admob & they suggest to update ad placement, after that I removed some irrelevant placement ads, which minimized accidential clicks. But still I was getting low & constant ecpm(~$0.20) till today.

  8. #5
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    Quote Originally Posted by cscs View Post
    So I have an app with 5k daily downloads, top country in downloads is United States, and in 2 days I passed from $1.30 eCPM to $0.20... the downloads are pretty much the same, so whats happening?

    I don't understand it, the ratings are the same, downloads the same, just the ECPM dropped a lot.
    Mine is also same. Bad April for revenue.
    Hoping for best in May.

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