Okay, so I would like to get some opinions from people who got experience with their games being in market already. I am wondering whether my admob stats are good, average or maybe bad?
For example yesterday I had:
new installs: 38.000
ad requests count: 1,054,049
ctr: 0.67%
ecpm: 0.22$
Those are from admob 320x50 banner.
It is my first game, so I do not have much experience.
Sorry, I forgot to mention it, I am using 320x50 banners + some interesant game install adverts but those stats from first post are admob banner only. Thanks.
what else you want from banners with traffic spread across Asia/EU/U.S. Be happy with $0.22 for banners. For more revenue, show more inters. Banners can get you at the max $0.4-$0.5 ecpm. To achieve $0.4-$0.5, try increasing the CTR to 1.5-2%.
I would add admob banners, admob inters and startapp inters (+ maybe mobilecore)
@Matthewek, I have a question for you if you don’t mind answering: How many installs from the USA only did you have on Oct 31, 2013? Just need an approximate, not the exact value.