First revenue report I have done.
Game profile: multiplayer (realtime) Boggle type word finding game first published on 19 Aug 2011. Available on Google Play, BB Playbook, Amazon, Slideme, Appia, etc.
User profile: 5k downloads on Google Play (1k installed), 18k downloads on Amazon, 1k Slideme, misc on other platforms. Most users are Kindle Fire users due to being one of the few Kindle compatible apps around Christmas when everyone got a Kindle as a present.
Almost exclusively 5 star reviews. The game is HIGHLY addictive. Every day around 60 days worth of playtime is played by users (ie: 86400 minutes of play every day!)
Advertising: 320x50 banner ads only.
This is from last month (March 2012) for WordHero (https://market.android.com/details?id=com.rhs.wordhero)
Prior to March, I was using Mobclix. However, I got sick of them changing numbers (eg: 20k impressions @ > 100 clicks to no impressions, no clicks 3 weeks later!). Sometimes I would see my revenue for a particular day more than halved. I had a lot of great & friendly discussions about this with them, but they don’t seem to be able to control the problem. Also dating adverts, which are not appropriate for my family rated app. Sorry Adam !
So, I pushed an update to change to Mopub.
Millennial Media:
CTR: 0.30%
Fill rate: 40%
eCPM $0.20
Income: $6.54
Admob:
CTR: 0.14%
Fill rate: 78%
eCPM: $0.04
Income: $3.64
Mobclix (long tail… people not upgrading):
CTR: 0.22%
Fill rate: ??
eCPM: $0.12
Income: $60.27
Mopub marketplace:
CTR: ??
Fill rate: ??
eCPM: $0.11
Income: $48.59
Jumptap:
CTR: 0.27%
Fill rate: 83%
eCPM: $0.13
Income: $142.09
Tapit:
CTR: 0.17%
Fill rate: 82%
eCPM: $0.06
Income: $19.23
Total for March: $ 280
Total impressions: 2.28 million on 90 sec timer.
Due to the $100 limit before anyone actually pays me, the only one who will pay me is Jumptap, and then only in 3 months time.
This is pretty much the first month I have gone over $100 and will get paid.
Average users in a game since the beginning of the year:
Since the game talks to Google’s Appengine as a Cloud server for all login’s, leaderboards and game results for each game, we also have ongoing costs (around $50/month).
If anyone knows how to get better than 0.11 eCPM for millions of impressions on just banner ads… lets chat (unless you suggest push or notification ads).