Amazon Ads

[rottz]

Has anyone tried it (Amazon Ad Network)? Any good CPM?

I will try it this weekend.

[rottz]

(Can some moderator please move this thread to "advertising-networks"? I posted here by mistake)

[javaexp]

recommended for US traffic only

[rottz]

Cool, good to know, my game is 80% US

Besides, they're giving a free kindle fire HD to whoever uses their ad, so I'm all in (in fact I didnt read the terms very well, but it seems to be "real").

[sprco]

I briefly tried it in one of my smaller apps (200 unique users daily). Most of the users is EU and East Asia. The fill rate was horrible, around 10%. Looks like they don't have ads for non-US users.

[javaexp]

yes, only US dot

[rottz]

OK, here are my results:

I have Amazon Ads enabled for US only, and am getting around 17% fill rate (even inside US!!). So you definitely need a fallback ad provider if you wanna try. 13,500 requests and 2,300 impressions.

I'm getting around 0.80 CPM on a 320 x 50 banner. Pretty high CPM.

I will post a couple more time on the next days with updated fill rate and CPM.

[Magnesus]

0.80 sound nice. Was it hard to implement? What mediation are you using?

[rottz]

It was not trivial.

Their SDK is still a bit buggy, I ran into some problems which made me think twice to deploy to thousands of people (and have it misbehave on different devices).

There is no mediation. It is possible to use AdMob Mediator but its still not easy, so I will wait until there is a better integration support and docs. So I did it by hand: request new ads every 60s, hide if theres no ad (and show AdMob), etc.

Updated data: 19.6% fill rate at 0.87 CPM.

[Magnesus]

Without mediation 19% fill rate at 0.87eCPM gives you 0.16 eCPM. Quite low. Not worth it then, not even for the Kindle Fire HD.