Now that I know the House ads are working:
- the only House Ad campaign I have is being given "full allocation" i.e. 100% of the stream from House Ads I am guessing is what it means ..
- "Admob House Ads" as an "advertiser" in the admob mediation is being given 100% - so I was sure to see their ad first ..
Now to scale back the admob mediation so that "Admob House Ads" shares the ad space with the other ad networks I had before ..
So the admob mediation situation goes from:
Admob House Ads 100%
Admob 0%
AppBrain 0%
Greystripe 0%
mmedia 0%
to:
Admob House Ads 50%
Admob 25%
AppBrain 23%
Greystripe 1%
mmedia 1$
Effectively I have gone from 75% Admob originally to 25% to Admob - this will surely cut Admob revenue - now to see how much it impacts downloads of the other app I am promoting ..
I would be able to see the redirects in House Ad webpage - but perhaps would only be able to guess at any impact if there is an anomalous rise in the downloads for the promoted app.
This being the weekend there is going to be a bump anyway, so it maybe difficult to separate out the effects.
Let's see what happens ..