I am using Facebook ads to promote my game. I cannot integrate its SDK because I am using a wrapper. So, I can’t use the CPI marketing model. I have to use CPC.
Today, I spent $10 just to test the waters. I got 100 clicks. Now, because my game doesn’t have any analytics in it, I do not know how many of those 100 clicks actually downloaded the game.
The Google Play Dev Console statistics are very late (showing me statistics of 2 days earlier).
Can you tell me approximately, what percent of clicks convert into actual installs?
IMO, my icons and screenshots are inviting : http://bit.do/foodrun
I am trying to calculate the numbers to figure out whether I should continue with Facebook or choose AppBrain etc. to promote using per-install model.