Likes Likes:  0
Dislikes Dislikes:  0
Thanks Thanks:  0
Page 1 of 7 123 ... LastLast
Results 1 to 10 of 70
  1. #1
    Junior Member
    Join Date
    Dec 2011
    Posts
    22
    Post Thanks / Like
    Mentioned
    6 Post(s)

    Strange decline in AdMob requests and revenue

    Hi guys,

    I have a strange problem.
    Until Feb 12 I had requests around 1300, and it was stable for the last month. Suddenly, it has started to decline rather extremely. From 13 Feb it fell to ~ 300 requests and been there.

    Anyone knows that this could be? I would understand if the request rate fell down slowly, but this seems like another issue?

    Please help me out here.


    Regards,
    GopalAppmaker

  2. #2
    Administrator david's Avatar
    Join Date
    Nov 2011
    Location
    Australia
    Posts
    752
    Post Thanks / Like
    Mentioned
    67 Post(s)

    RE: Strange decline in AdMob requests and revenue

    Do you have Google Analytics for your app? If so, you should be able to tell whether there was also a sharp decline in the number of active users during that period.
    This post represents my own views, and does not necessarily reflect the views or beliefs of my employer.

    My Websites:

    Making Money With Android Blog
    | Forums | Wiki | Live IRC Chat | My Apps on Google Play

    Ad Networks I Use: (use these referral links to get a bonus!)
    Supersonic ($120 bonus) | MobileCore ($100 bonus) | StartApp ($25 bonus) | AppNext | AppBrain | AppFlood

  3. #3
    Senior Member reiti.net's Avatar
    Join Date
    Dec 2011
    Location
    Gran Canaria
    Posts
    932
    Post Thanks / Like
    Mentioned
    7 Post(s)

    RE: Strange decline in AdMob requests and revenue

    watch your installations (on market) - also many users has turned their inet connection off to save battery - if your app stops getting new downloads, admob will also drop

  4. #4
    Newbie
    Join Date
    Mar 2012
    Posts
    1
    Post Thanks / Like
    Mentioned
    1 Post(s)

    RE: Strange decline in AdMob requests and revenue

    i had a similar problem, sudden decrease in revenues since mid Feb.
    But requests and impressions are ok, they didn't change.

    I searched a lot but i didn't find anyone reporting the same decrease in revenue :s

    Maybe it's related to the following
    http://googlemobileads.blogspot.com/2012/02/admob-auction-enhancements.html
    http://www.insidemobileapps.com/2012/02/08/googles-admob-eliminates-minimum-bids-and-targeting-fees-in-move-toward-adwords-style-auctions/

    Admob had removed the minimum click bid, maybe that had effect on revenues. I really wish that anyone confirms this info.

  5. #5
    Senior Member reiti.net's Avatar
    Join Date
    Dec 2011
    Location
    Gran Canaria
    Posts
    932
    Post Thanks / Like
    Mentioned
    7 Post(s)

    RE: Strange decline in AdMob requests and revenue

    admob changed something in their bidding system on 15th feb - there was a message about it on the campaign tab.

    I've also seen this drop, but it was recovered after some days.

    the minimum bid prevented publishers from getting crappy ads .. I prefer non-crappy ads xD

  6. #6
    Administrator david's Avatar
    Join Date
    Nov 2011
    Location
    Australia
    Posts
    752
    Post Thanks / Like
    Mentioned
    67 Post(s)

    RE: Strange decline in AdMob requests and revenue

    Today I received a strange email:

    From: Google Admob <admob[email protected]>
    Subject: You’re missing out on AdMob revenue!

    Hello,

    We’ve noticed that you’re currently not using your Google AdMob account to generate earnings from your app and would like to encourage you to give it another try.

    We’ve made a lot of changes in the past year, and invite you to give us another try.

    - Improved fill rate through AdSense backfill
    - New tablet and rich media ad units
    - Automatic updates

    If you want to learn more on how to build a business and not just an app, we recommend to check out the "Guide to the App Galaxy" [link]

    Your AdMob account is still open, so you can always try AdMob again. Log in and reactivate now! [link]

    We would also appreciate if you completed this survey to help us understand why you have stopped using your AdMob account. [link]

    Sincerely,
    The Google AdMob Team
    I say this is strange because I am actually still using my AdMob account. They sent this to my main email address, which earned $0.04 revenue today, and a couple of dollars so far this month. Those figures are significantly lower than previous months, but still more than nothing.

    Is this perhaps another symptom of major problems with AdMob?
    This post represents my own views, and does not necessarily reflect the views or beliefs of my employer.

    My Websites:

    Making Money With Android Blog
    | Forums | Wiki | Live IRC Chat | My Apps on Google Play

    Ad Networks I Use: (use these referral links to get a bonus!)
    Supersonic ($120 bonus) | MobileCore ($100 bonus) | StartApp ($25 bonus) | AppNext | AppBrain | AppFlood

  7. #7
    Senior Member reiti.net's Avatar
    Join Date
    Dec 2011
    Location
    Gran Canaria
    Posts
    932
    Post Thanks / Like
    Mentioned
    7 Post(s)

    RE: Strange decline in AdMob requests and revenue

    Maybe they have a threshold of some earnings before they count it as "earning" :-)

    I got relativly normal numbers yesterday again (out of sudden) .. and also yesterday the january earnings were paid .. so something seems to work again

  8. #8
    Senior Member reiti.net's Avatar
    Join Date
    Dec 2011
    Location
    Gran Canaria
    Posts
    932
    Post Thanks / Like
    Mentioned
    7 Post(s)

    RE: Strange decline in AdMob requests and revenue

    confirmed, numbers are back to normal again .. eCPM ~0.80 (completely out of sudden), the days before was not over 0.50.

  9. #9
    Administrator david's Avatar
    Join Date
    Nov 2011
    Location
    Australia
    Posts
    752
    Post Thanks / Like
    Mentioned
    67 Post(s)

    RE: Strange decline in AdMob requests and revenue

    Ok, maybe that email was just a one-off issue with my account. Or perhaps, as you say, they could have a threshold which they consider to be "zero" earnings.

    Although it's strange, because I'm getting a lot of impressions. I'm just choosing to fill those with House Ads, not general inventory.
    This post represents my own views, and does not necessarily reflect the views or beliefs of my employer.

    My Websites:

    Making Money With Android Blog
    | Forums | Wiki | Live IRC Chat | My Apps on Google Play

    Ad Networks I Use: (use these referral links to get a bonus!)
    Supersonic ($120 bonus) | MobileCore ($100 bonus) | StartApp ($25 bonus) | AppNext | AppBrain | AppFlood

  10. #10
    Member
    Join Date
    Mar 2012
    Posts
    53
    Post Thanks / Like
    Mentioned
    4 Post(s)

    RE: Strange decline in AdMob requests and revenue

    Here are my figures after first 5 days of using AdMob:
    Impressions 30,000
    Fill rate 99.9%
    Revenue $3.80
    eCPM $0.13
    CTR 0.39%

    Why is my eCPM so bad?..
    I set refresh rate to 90 seconds and filtered out religion ads. All other settings are default.
    Maybe I shouldn't use Google ads to improve fill rate?

Similar Threads

  1. Admob - General Decline CPM/Impressions
    By toast in forum Advertising Networks
    Replies: 8
    Last Post: 2017-09-15, 01:38 PM
  2. Insane revenue/CTR drop AdMob
    By fillevoss in forum Advertising Networks
    Replies: 68
    Last Post: 2015-11-27, 11:09 AM
  3. Admob - So strange, ecpm is $9+
    By Shang in forum Advertising Networks
    Replies: 18
    Last Post: 2013-04-23, 04:18 AM
  4. Admob revenue drops ... on the same day!!!
    By batalyaws in forum Advertising Networks
    Replies: 20
    Last Post: 2013-02-10, 08:52 PM
  5. Admob revenue getting down everyday from earned revenue
    By Sunny in forum Android Development
    Replies: 5
    Last Post: 2012-06-28, 08:08 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •